Amthal has appointed Deane Sales to the position of Group Sales Director, following the company’s strategic shift to its senior management team and approach to fire safety and security.
Deane’s appointment follows his significant experience in fire safety and security, including leading director and consultant roles with specialist system providers to deliver all-encompassing life safety solutions for commercial sectors.
Jamie Allam, Amthal Group CEO said: “This is an exciting time for Amthal, as we embark on a new strategic direction, with the rebrand only being the tip of the iceberg for the positive changes our customers can expect. We are thrilled to bring new personnel to the team bringing fresh perspectives and expertise to drive our commitment to fire safety and security excellence.
“In appointing Deane, we were instantly impressed with his knowledge and commitment to compliance. There has been an influx of new fire safety legislation and we have a responsibility to proactively embrace the changes and ensure observance is incorporated in our offerings. His leadership and strategic vision will play a pivotal role in driving the company’s growth and expansion in this dynamic market.”
Deane Sales, Amthal Group Sales Director adds: “It’s an absolute privilege to be joining Amthal at such an important time, not just for the company but also for fire safety and security in general. We are at the cusp of enormous changes where guaranteed compliance will be critical to success. All of which Amthal understands and is taking decisive action, being open to innovation, training and smart technology.”