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Genetec strengthens EMEA region team

by Andy Clutton

P1381Genetec has announced a number of strategic hires and promotions to its Europe, Middle East and Africa (EMEA) region to address increased business growth in both regional and vertical markets.

Nick D’hoedt, who was previously the Genetec Regional Sales Manager for Benelux (Belgium, Netherlands and Luxembourg), has now taken on the position of Regional Sales Director for the Benelux, Nordics, and DACH markets. In this new role, Nick is responsible for developing sales strategies that further increase Genetec’s reach in these fast-growing markets, recruiting and hiring new regional sales managers in key countries, and expanding the company’s network of certified systems integrators.

David Lenot (pictured) recently joined Genetec as Director of Transportation, EMEA, where he is responsible for developing tailored solutions in concert with Genetec’s transport install base to help them increase security and reduce operational costs for complex projects. David joined Genetec from Bosch Security Systems where he was Business Development Manager – IP Sales – EMEA. With over a decade of industry experience, David has lived and worked in the Netherlands, India, Dubai and Germany, where he helped numerous airports, subway systems, and railway operators implement complex IP-based security infrastructures.

Matthieu Seys has been appointed as Genetec’s Manager of Retail & Banking in Europe. In this newly created position, Matthieu is responsible for developing market strategies for the fast growing retail and banking sectors in Europe. Matthieu joined Genetec from Axis Communications, where he was a regional account manager.

Ted Ghali, Vice President of Sales, EMEA. “With Mr. D’hoedt’s experience in developing international sales strategies, and Mr. Lenot and Seys’ expertise in the transport, retail and banking sectors, we are better positioned than ever to support our customers’ needs in EMEA, while continuing to advance Genetec’s market leadership with superior technology and one of the largest partner ecosystems in the industry.”

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