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AWARDS: Distributor of the Year

by Andy Clutton

The winning ADI team (L-R): Michael Lawrence, General Manager; Richard Mazurkiewicz, Marketing Manager; Dave Tate, National Sales Leader and Guy Combrinck, Key Account Manager

Winner: ADI Global Distribution UK

ADI Global Distribution UK has been voted Distributor of the Year 2021 by the readers of Professional Security Installer magazine. This award marks the 12th time ADI has received the accolade.

Michael Lawrence, UK & Ireland General Manager said of the award: “We are delighted to win this award again, we have worked hard to continuously deliver the best service possible for our customers throughout a very challenging year and knowing our customers appreciate this by giving us their votes means a lot to everyone in the ADI team”.

ADI strives to be the leaders in the market sector with its broad product offering and depth of availability, but what differentiates ADI from the competition is its responsiveness to customer needs, a key factor in creating customer satisfaction. ADI is enjoying the benefits from investing in its 100,000+ sq/ft central distribution centre in Greater Manchester designed to provide an optimum end-to-end service for its broad diverse customer base.

“Our relationships, support, product range and accessibility help installers get the best security solutions wherever they are,” says Michael. “We’re passionate about all things security, working closely with our manufacturer partners to bring the latest products and innovations and supporting our customers with all their day to day and project needs.”

Despite the continued success for ADI in the PSI Premier Awards the company is always striving to improve its product range, which takes some doing as it’s the widest in the UK with more than £25M in stockholding of 260 brands in 28 branches – in fact, the only distributor to offer all security and fire categories. “Whatever an installer needs to satisfy their customers’ requirements, we’ve got a solution”, says Michael.

Key to the ADI success is that in addition to its credentials as a distributor of security and fire technology products for so many leading manufacturers, the company also offers free technical support, dedicated field support engineers along with open and bespoke training programmes. “We’re here to help our installers win business and support them throughout the installation process, helping them to build customer loyalty”, says Michael. ADI also offers a variety of fast, reliable delivery options, from any of its UK and Ireland branches plus 24/7 online ordering.

These services are among many designed to support customers and add value to their business.

“We know it’s our people that make the difference,” says Michael. “I would like to think that our success in the PSI Premier Awards is a reflection of all of our hard work and customer-focused initiatives. On behalf of everyone at ADI I would like to thank the UK’s security and fire installers choosing ADI as their distributor of choice.”

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