Optex has appointed Lawrence Peters as Head of Sales in the UK and Ireland to strengthen and expand the company’s capabilities across the region.
Lawrence will be responsible for leading and implementing Optex’s domestic sales and growth strategy, with a particular focus on new customer acquisition across key vertical markets, including the retail, logistics, data centre, critical infrastructure and residential sectors. He will also be tasked with maintaining and enhancing long-term relationships with installers, system integrators and distributor partners.
Lawrence has worked in the security industry for almost 20 years, including more than ten years in leadership roles. He was formerly Sales Director – UK and Ireland for a provider of temporary site security and has a proven track record in developing and delivering long-term projects.
Ben Linklater, Commercial Director, says Lawrence’s extensive experience and knowledge will be a major asset to Optex: “Lawrence joins us at an exciting time for the business.”
