IDIS has partnered with French cosmetic and beauty brand Yves Rocher to help them expand their network of stores in shopping malls, tourist hotspots, and prime retail locations.
Key to Yves Rocher’s profitability are advanced remote monitoring and business intelligence analytics to give its central management team greater understanding and control over branch operations. The company needed a video solution to reduce shrinkage, improve customer service, drive sales, and improve staff performance.
This was challenging though, because an array of existing analogue and IP cameras was in place, as well as an inflexible VMS. Cameras were obtrusive and did not provide comprehensive coverage in HD quality. And the system had no analytics functionality, so a labour-intensive people counting solution was being used which was driving up operating costs.
IDIS, together with Secom Türkiye, replaced the existing mix-and-match system with an NDAA-compliant 5MP IR fisheye camera (DC-Y6516WRX-A), managed and controlled via cost-free IDIS Center in the stores, and IDIS Solution Suite (ISS) Expert VMS at Yves Rocher’s head office. Footage is recorded locally on a 4-channel IDIS DR-2504P NDAA-compliant NVR. The single-camera solution simplifies and streamlines system operation for retail staff and ensures HD coverage of the whole store, without blind spots.
Each store is also equipped with a compact IDIS AI Box for Retail (DV-1304), to deliver a range of analytics functions including people counting, queue monitoring, heat mapping and occupancy monitoring. People counting data from all the stores is transmitted to the ISS server, then collected in Yves Rocher’s SQL server for sharing with the NEBİM retail ERP solution. This enables Yves Rocher to analyse daily, weekly, or monthly sales turnover and visitor numbers, comparing sales campaign periods against regular periods, allowing an accurate evaluation of marketing.
