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Hisense agrees UK&I distribution with Fortus

by Andy Clutton

Hisense has announced a distribution partnership with Fortus to launch its commercial display solutions in the UK and Ireland. The Hisense range includes digital signage, interactive displays and bespoke LED and outdoor solutions.

The full line up of commercial display solutions will be available in the UK from Q2 after Hisense entered into a strategic partnership with Fortus to launch the brand across multiple channels in the UK and Ireland. The Hisense commercial display brand offers a unique opportunity for Fortus to expand its reach into the surveillance, security and pro AV markets.

Mark Massie, Commercial Director at Fortus UK explains: “We currently see a lot of convergence between the security and pro AV channels in the UK. Increasingly our traditional security customers are seeking integration of surveillance products with commercial display solutions. Equally we know that sales of security and surveillance products are growing rapidly into the AV channel. Having a display brand like Hisense in our portfolio has the potential to expand our sales and customer base significantly.”

Philip Davis, UK Sales Manager for Hisense commented: “It’s great to share the ambitions of our Hisense distributor and working with Fortus in the UK and Ireland is exactly that. The company has grown significantly in the last ten years during its successful partnerships with global brands such as Hikvision and Honeywell. Their recent expansion and appetite to enter the pro AV market make them an excellent entry point for Hisense in the UK.”

Hisense products are scheduled to arrive in the UK and be shipping from Fortus by Q2 2021. All Hisense solutions sold in the UK are supported by a minimum three-year onsite deinstallation warranty. Big in sport – Hisense boasts European football club sponsorships including Leeds Utd and Paris St Germain.

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