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Retailer deters crime with cameras

by Andy Clutton

The Sportsman’s Warehouse in Midvale, Utah, carries a range of gear for outdoor enthusiasts, from camping and fishing to firearms and rifles, and it has significant inventory value. That made security a top priority for the retailer’s leadership, who sought to prevent theft, deter after-hours trespassing, and keep firearms out of the wrong hands.

With high-value merchandise on-site, Sportsman’s Warehouse needed a proactive security system to identify threats before they escalated. Their operations team oversees multiple locations, so they required a solution that could automatically detect suspicious activity and alert personnel in real time, reducing reliance on reactive monitoring and false alarms while increasing response efficiency.

Sportsman’s Warehouse deployed 3xLOGIC’s InterACT camera series to meet these challenges. Powered by edge-based analytics and integrated deterrence, the system delivers live, high-resolution video, customisable alerts, and remote configuration, eliminating the need for frequent on-site visits.

Strategically positioned around the perimeter, the InterACT cameras use virtual trip lines to define detection zones. When a person or vehicle crosses into a restricted area during off-hours, a series of escalating responses is triggered:

• Zone 1: Motion triggers lights and a voice warning instructing the individual to leave.

• Zone 2: An additional alarm and a second, more assertive voice alert is activated, accompanied by red and blue flashing lights.

• Zone 3: Entry into the area closest to the building prompts automatic notification to law enforcement and live oversight by control centre operators.

Filtering minimises nuisance alerts from animals or blowing debris, ensuring operators focus only on actual threats. Cameras can be reconfigured remotely to change store layouts or policy updates, further streamlining operations.

Since installation, the Midvale location has prevented an estimated 12 to 18 incidents from escalating. Most trespassers are deterred after the first warning, with operators able to communicate directly through built-in microphones and speakers – reducing the need for law enforcement intervention and preserving community resources.

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