Azena has revealed that NHL franchise, the Pittsburgh Penguins, is testing Azena’s platform for smart cameras to explore ways to improve operational efficiencies throughout the team’s home venue, PPG Paints Arena. The Penguins hope to streamline wait times at busy concession stands on game days in real time and leverage enhanced retail analytics in its fan stores to increase arena retail sales.
Azena’s operating platform for smart cameras integrates with existing video surveillance systems and provides ready-to-use Artificial Intelligence-enhanced video analytics applications designed to run simultaneously directly on the camera and can be easily changed based on needs, much like on a smartphone.
The upcoming implementation by the Penguins is part of a growing trend within the sports and entertainment venue market to enhance fan experience by leveraging video and data analytics and IoT technology to add value to the spectator journey, while at the same time ensuring security.
“The Pittsburgh Penguins are very excited to see the benefits of the analytics in action,” said Erik Watts, Chief Technology Officer for the Pittsburgh Penguins.
Using Azena queue detection applications on smart cameras from partner Vivotek, the cameras can be used to detect lines at food and beverage stands as they form and notify employees to promptly increase staffing at busy checkouts, minimising congestion and increasing sales. The Penguins can use the data gathered by the queue analytics application to help streamline their already installed touchless ordering system for mobile phones, which estimates wait time, directs fans to the kiosk where their order is ready, and integrates with POS systems to remove the order from the queue.
These analytics have the power to improve the game day experience in real time, but also over time, as the data can identify trends in overall traffic on specific days, or times of day, enabling management to optimise staffing through actionable insights.
“Smart cameras, such as those running on the Azena platform, are making arenas and event venue experiences more enjoyable and secure for both fans and staff,” said Andrew Seymour, Business Development Manager at Azena. “The analytics offered by apps available on the Azena platform have the potential to transform the game day experience.”
The cameras will be used to analyse the popularity of certain displays using heat mapping and enable staff to optimise merchandise placement within the store. This technology also helps arena retail operations make more informed decisions on staffing and inventory as the analytics identify patterns in customer store traffic and purchasing behaviour.
