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Home News SmartWater Group announces new identity

SmartWater Group announces new identity

by Andy Clutton

The SmartWater Group has revealed its new identity, DeterTech. The new brand comes as the company embarks upon a geographic expansion of the business.

“I’m proud to lead an organisation whose purpose is to bring greater peace of mind to people and communities, every day,” explains Baba Devani, CEO, DeterTech. “Our values of commitment, inclusivity and ambition will guide us in developing new services and solutions, attracting top talent and entering new markets.”

DeterTech also announced the acquisition of SmartGuard, a provider of temporary site security solutions. It follows the previous acquisition of Tag Security Holdings, providing a platform from which DeterTech can immediately emulate its success in the UK, offering its solutions at scale into the Nordics, Benelux and Germany.

“The next chapter in this great company’s story is just being written,” concludes Baba Devani. “With the backing of our investors Freshstream we have the expertise, resources and drive to be a trusted partner to customers across Europe.”

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